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Build & Perform
Make your product fast, findable, and usable. Slow pages cost engagement and conversions, and this is the work your users feel on every visit.
Signs you're in the right place
- Core Web Vitals are failing, or Search Console has started complaining
- The site feels fine on your laptop and sluggish on a real phone
- Traffic is flat even though you keep publishing
- Someone raised an accessibility complaint, or a client asked for a VPAT
- You're debating a rebuild when a rework might do
What this covers
This is the part of your product people actually experience. Not the architecture diagram. The four seconds before anything appears on screen.
Most teams treat speed, findability, and accessibility as three separate projects. They aren’t. They share causes. Too much JavaScript sent to the browser makes a page slow, and slow pages rank worse. Markup that doesn’t say what it means breaks screen readers, and search engines read that same markup. Fix a cause once and three problems move together.
We start by measuring what real users get, not what a laptop on office wifi gets. Lab numbers tell you what’s possible. Field data tells you what’s actually happening. The gap between them is usually where the work is.
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Web Performance
Faster pages mean better engagement, lower bounce, and higher conversion. We find what's actually slow, from the rendering path and critical assets to the server and database, then fix it and put budgets in place so it stays fast as the product grows.
- Core Web Vitals (LCP, INP, CLS) audits and remediation
- Lighthouse and real-user (RUM) measurement
- Critical-path, image, and font optimization
- Load testing (K6) and performance budgets
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SEO
Be found by people looking for what you do, and quoted by the AI assistants they ask first. Built on the same speed work Google rewards, so it compounds instead of needing a monthly retainer.
- Technical SEO and Core Web Vitals audits
- Structured data and schema markup
- Answer engine optimization (AEO) for AI search
- Crawlability, sitemaps, and metadata
- Information architecture guidance
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Web Design & Accessibility
A site that works for every visitor, including people using a screen reader or a keyboard. Accessibility built in as we go, which is the only time it's cheap. We audit against WCAG and shape layouts around how people actually read and convert.
- Responsive design and cross-browser support
- WCAG accessibility audits and remediation
- Design systems and UI polish
- Conversion-minded layout
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Quality Engineering
Change things fast without breaking them, and know within minutes if you did. We build the test strategy and the automation behind it, hunt down the flakiness that makes people re-run the pipeline, and leave your engineers owning a suite they trust.
- Test strategy, and what not to test
- Automated tests in CI, without the flakiness
- End-to-end coverage on the journeys that matter
- Performance and accessibility regression gates
- Coaching your team, or standing up a QE function
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Full-Stack Development
Building the product, not just tuning it. We ship full-stack web apps and APIs that are fast and maintainable from the first commit, with the tests, documentation, and clean architecture that keep them easy to change long after launch.
- Full-stack web and application development
- API design and third-party integrations
- Rails, Django, Node, React, and Vue
- Maintainable, well-tested, documented code
Ready when you are
Let's make it faster
Tell us what's slow or hard to find, and we'll come back with a plan.