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SEO
Be found by people looking for what you do, and quoted by the AI assistants they ask first. Built on the same speed work Google rewards, so it compounds instead of needing a monthly retainer.
Signs you might need this
- You rank for your own brand name but little else
- Organic traffic is flat or sliding, and you're leaning harder on paid ads
- Competitors outrank you for terms you should clearly own
- Search Console shows crawl errors, or pages aren't getting indexed
- Nobody has looked at your technical SEO and Core Web Vitals together
What it is
SEO (search engine optimization) is making it easy for the right people to find you in search, and easy for Google to understand and trust your site. The durable kind isn’t tricks; it’s fast, well-structured, genuinely useful pages that earn rankings and keep them.
Increasingly it also means AEO (answer engine optimization): being the source that AI assistants and search “AI overviews” pull from and cite when someone asks a question, not just a blue link in a list. The same fundamentals serve both.
What it isn't
It isn’t keyword stuffing, link schemes, or chasing algorithm rumors, the tactics that spike for a month and then get penalized. And it isn’t paid ads; this is the organic foundation that keeps paying off after you stop spending.
How we work on it
We start with the technical foundation, crawlability, indexing, site structure, and the same Core Web Vitals speed work Google rewards, because nothing ranks on a site search engines can’t read or users abandon. Then we add structured data and metadata so your pages show up richer in results and AI answer engines can extract and cite them, and we align information architecture with how people search and ask.
It compounds: the speed and structure that help you rank are the same things that convert visitors once they arrive. We were optimizing Core Web Vitals a full year before Google made them a ranking factor.
The specifics
What's included
- Technical SEO and Core Web Vitals audits
- Structured data and schema markup
- Answer engine optimization (AEO) for AI search
- Crawlability, sitemaps, and metadata
- Information architecture guidance
FAQ
Common questions
What's the difference between SEO and AEO?
SEO earns your place in the classic list of search results; AEO (answer engine optimization) makes your content the source AI assistants and AI overviews pull from and cite. The same fundamentals serve both: speed, clear structure, and genuinely useful pages.
How long does SEO take to show results?
Technical fixes like crawlability, indexing, and Core Web Vitals can move things within weeks; durable ranking gains usually build over a few months as search engines re-crawl and trust compounds. We sequence the highest-impact changes first so you see movement early.
Is this different from paying for ads?
Yes. This is the organic foundation. Ads stop working the moment you stop paying; the speed and structure we build keep earning rankings and conversions long after the work is done.
Do I have to choose between site speed and SEO?
No, they’re the same work. The Core Web Vitals improvements that help you rank are the same ones that keep visitors from bouncing, so performance and SEO compound instead of competing.
Ready when you are
Let's talk about SEO
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